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DREAM FRUIT

DREAM:IN is a continuous exploration within every individual, listening to voices, listening to what cannot be expressed in words.


The privileged create the world, the underprivileged live by its rules. There are clearly three classes in society today: The ruling class, the emerging class and the downtrodden.

What if Dreams are not just the friction between reality and possibility? What if Dreams are treated as a great source of practical advice? What if Dreams are our way of realizing our mind’s unused capacity?

What if Dreams become real? Take a form. Become a thing that is living. Can we assume that this living thing looks like a fruit?

A crazy, delicious, exotic fruit! That you are going out there to farm.

i. The hard peel

Fears - what do we fear? Anxieties are what keep us up at night. These are the negatives that nightmares are made of. We seek security here:

Physical security
Concerns about physical wellness
Emotional security
Concerns about relationships
Financial security/concerns about money.

ii. The succulent body

Wishes for ourselves and those around us, gains in various aspects for ourselves. This is the positive and rosy picture that makes for lucid Dreams:

For material gains- Money
Concerns about physical wellness
For intellectual gains - Education
For physical gains - Good health

iii. The meaningful core

The creative center, that is capable of new focused creation, if farmed carefully. This is pure creation. The perfect resolution between what is and what can be. A revelation, a realisation, the quest for immortality, the right to Dream big Dreams, the desire to create a legacy... is what makes us human.

So, pack a fresh, open yet sharp and incisive mind to harvest the core and find the seed that will become a tree

DREAM:IN is a continuous exploration within every individual, listening to voices, listening to what cannot be expressed in words.


The privileged create the world, the underprivileged live by its rules. There are clearly three classes in society today: The ruling class, the emerging class and the downtrodden.

What if Dreams are not just the friction between reality and possibility? What if Dreams are treated as a great source of practical advice? What if Dreams are our way of realizing our mind’s unused capacity?

What if Dreams become real? Take a form. Become a thing that is living. Can we assume that this living thing looks like a fruit?

A crazy, delicious, exotic fruit! That you are going out there to farm.

i. The hard peel

Fears - what do we fear? Anxieties are what keep us up at night. These are the negatives that nightmares are made of. We seek security here:

Physical security
Concerns about physical wellness
Emotional security
Concerns about relationships
Financial security/concerns about money.

ii. The succulent body

Wishes for ourselves and those around us, gains in various aspects for ourselves. This is the positive and rosy picture that makes for lucid dreams:

For material gains- Money
Concerns about physical wellness
For intellectual gains - Education
For physical gains - Good health

iii. The meaningful core

The creative center, that is capable of new focused creation, if farmed carefully. This is pure creation. The perfect resolution between what is and what can be. A revelation, a realisation, the quest for immortality, the right to Dream big Dreams, the desire to create a legacy... is what makes us human.

So, pack a fresh, open yet sharp and incisive mind to harvest the core and find the seed that will become a tree

DreamCatching is a unique frame of enquiry that helps unveil the fears and anxieties, wishes and desires and the deepest real aspirations of the subject. It investigates what people are Dreaming about and records their most meaningful Dreams.


The DreamCatching Method helps to identify what people are Dreaming about, it helps understand their Dream levels and records their most meaningful Dreams.

The Leader is the coach of the group.

The Spotter catches the people we are looking for, based on a guideline given, and speaks to them!

The Framer captures the Dreamer in his context and captures moving footage.

The Reader is the writer, who is concerned with catching the essence of every interaction making each one of them meaningful.

DREAMCATCHING CARDS


These cards are used to put those who are interviewed at ease and to enable them to get beyond their needs and problems towards identifying their aspirations and creative Dreams.

DREAMCATCHING BOARDS


This is a signature board used to record the identity, location and other immediate details of the person interviewed by the DreamCatchers.

A radical design-thinking methodology that maps and generates blueprints to co-create new value via viable initiatives or business plans for products, services, systems and applications that are potentially sustainable enterprises of the future.


The DreamScapes are scenarios that have been created by inter disciplinary professionals that participate in a DreamScaping session. They are the starting point for collaboration from people and industries.

A DreamScaping session is a forum for people to come together, share ideas and thoughts on effectively implementing them to take Dreams to reality. A platform for industries to collaborate and bring specific expertise, and a way to combine creative thought and expertise to attempt to make Dreams real.


Entrepreneur and Enterprise Model


There are people who can drive change, within an organization, or create a whole new venture or even new paradigms of social, attitudinal, behavioral change. Would you imagine that this is someone who is driven by practical goals, by numbers, has a keenly analytic ability, is totally realistic? Or, would this need to be someone who is passionate about an idea or a cause, is a Dreamer and imaginative, has a unique way of thinking and is always ready to take risks, to step into the unknown?

The left and right perspective, the binary approach is perhaps not relevant to the idea of entrepreneurship, where a brilliant fusion and a dynamic balance of personality and enterprise is carefully sustained by the most successful entrepreneurs. In an increasingly complex world, what may seem simple on the surface needs a complex and ever changing plan to appear self perpetuating.


A fusion of purpose and profit, of problem and opportunity, of economic development fusing with social good, is what makes for a holistic plan. A plan that is designed to evolve imaginatively, to scale a great business idea while being social inclusive.

The DREAMWHEEL is a design tool to evaluate and improve the left and right unity of the person, who makes up half the story in a venture, and the left and right balance of the idea, the venture or social action plan. Too much of a focus on numbers, leads to a loss in imagination and having a head in the clouds without feet firmly planted on the ground is a dangerous situation as well.

Can Next Gen enterprise be designed imaginatively for large scale economic and social impact while respecting the environment and people? Can the bottom line be positive profit? The Next Gen entrepreneur and his/ her social action project or plan can be better understood by using this intuitive tool.