The IDEX Design Camp brought design thinking to stage zero of the value creation process by questioning plans and notions and opening up possibilities, combining the facets of big Dreams, visions and scenarios, supporting them with hard facts, plans and prototypes. The goal was to create compelling venture arguments that blend critical and creative thinking, to help take original ideas to market as projects or ventures.

The IDEX Accelerator is a career launch-pad for aspiring social enterprise practitioners. IDEX’s 6 month program offers intense field experience and leadership training curriculum that equips fellows with the equivalent of 2 years marketable work experience that’s relevant to social enterprise employers.

The IDEX fellows have now been associated with DREAM:IN for nearly 2 years. In 2012, a number of IDEX fellows became DreamCatchers and captured entrepreneurial Dreams for DREAM:IN Next Gen. This year, Daniel Oxenhandler (one of last year’s fellows) took over from his predecessor as the IDEX programme coordinator. He is currently co-coordinating the program with Joe Kent (another former IDEX fellow) and is looking after the group based in Bangalore. Daniel and Joe were very eager to work with DREAM:IN right from the start of their fellowship. They had approached DREAM:IN and asked us to do a design thinking workshop for them.Instead of doing another workshop, we offered to help them develop their ideas and reframed the initial plan, designing a process and a camp (based on DREAM:IN and Idiom’s earlier experience). Sonia Manchanda and Raji Math took over to create and conceptualise the Idex Design Thinking Camp.

The fellows were split in to 5 teams and were asked to create social venture ideas/plans of their own, and over the 6 month fellowship, through different programs, they were going to try and create sustainable businesses out of the ideas that they had come up with


Prior to the IDEX Design Camp, Dreams of the fellows were captured. This included some serious questioning about the plan that will help the Dreamers prepare for the camp and make their plans even more actionable. These Dreams were uploaded on to for everyone to view and post their feedback on.


5 OCTOBER 2013

The Day started with an introduction to DREAM:IN followed by a showcase of the Dreams of the fellows that were captured prior to the workshop. Teams were created and each team had the involvement of an external mentor who were invited to guide the fellows and help them shape their ideas as well as designers from Idiom who also contributed to the development of the ideas

The Mentors that attended were –

Mr. Vijay Ladha, entrepreneur and Director, Make a Wish Foundation, Bangalore

Raahul Khadaliya, Creative Director, Studio ABCD

Ashwini Sashidhar, Designer, Machani Group

Jadeja Dushyant, Innovation expert and tech expert at Intel

Kavita Arora, Design enthusiast and part of the team behind Design Day

Amit Singh, Entrepreneur and part of the team behind Design Day

We also had mentors walk in and help out the fellows during the two days. Sonia Manchanda began with an introduction to the Design Camp and explained the process of Insight/Knowledge mining by using our very own ‘Create Preserve Destroy’ tools and methodology. From a knowledge sharing perspective, the perspectives presented in Bruce Nussbaum’s book Creative Intelligence on Business Design, Roger Martin and some successful entrepreneurial models developed by Idiom were touched upon.

During this session Francois Xavier, entrepreneur and DREAM:IN Mentor, Michael Hartman, serial entrepreneur, Kush Medhora, Co-founder and CEO, DREAM:IN and Girish Raj, Co-founder, Idiom Design and consulting spent time with each team, gave them feedback and helped them structure their ideas and plans.

We interviewed Michael and Francois separately and asked them what they thought about the Design Camp. Both of them were really impressed with the Camp, the participants and the processes. They were also really happy that design thinking was an integral part of the camp and that all the ventures/ideas being shaped were using design thinking in various aspects of the shaping process.

Post lunch, we then began with the DreamScaping* session that was introduced by Mo Polamar

In this open innovation session, the purpose of the DreamScapes were to map and generate blueprints to co-create new value via sustainable initiatives or business plans for products, services, systems and applications, that could be potentially sustainable enterprises of the future, created by multidisciplinary professionals with different skills, experience and expertise.expertise. All the teams worked for over 2 hours on their DreamScapes and were able to put down a clearer map of their ideas.

Soon after this, we had a series of presentations by entrepreneurs that were working in sustainability. Raahul Khadaliya went first. He spoke about the role of design in sustainibility6 and the kind of work he has been doing with Studio ABCD.

One of very own Next Gen entrepreneurs, Ifthikar Javed was next. He spoke about his start up My Eco Day, an online solar product retailer, and about the solar industry in India today. The audience asked him questions like is Solar power practical? What is it is raining, will solar power work then? How can you compete with the government?

Our final speaker for the day was Kamal Raj, another Next Gen Entrepreneur who spoke about his company, Reap Benefit, and organisation that is offering wiser waste management solutions to various stakeholders. Kamal was asked about how waste segregation can be integrated in to daily life? Does he have a program or a plan to engage with individuals and not only institutions? All the speakers answered all these questions

*A DreamScape is a creative scenario building tool and methodology that helps sketch out Dreams or ideas in vivid detail.


6 OCTOBER 2013

Day 2 of the IDEX Design Camp began with each team presenting the work that they had done over the previous day in front of a panel consisting of Mr. Bala Warrier, CEO, Manipal Foundation, Francois Xavier, Girish Raj, Sonia Manchanda and Mo Polamar. Every team had been given 10 minutes to present their Dreams and 5 minutes for questions and feedback. The videos of the presentation and the feedback that was given will be posted on the DREAM:IN Portal shortly.

The first team to present was Thirsties (later re-branded as team Ekho) Mr. Warrier asked them why they were planning to use water bottles as there is already so much plastic waste everywhere, the team replied by saying that they were planning to use bio-degradable water bottles for this very reason. Mr. Warrier also explained that there were already several organisations in India that were in to the distribution of clean drinking water and he would be glad to connect the team to them. Francois advised the team to not forget about the Indian side of this engagement. He said that two plans needed to be made, one for the American side of it and the other for India. Girish and Mo mentioned that the working (logistics, operations etc.) of this venture would need to be looked at and planned a little more carefully.

The second team to present their work was team Prana. After their presentation, Girish explained to them that they might need to look at a village production center, do a little more research and also work out costs. Sonia and Mo mentioned that there were already existing business that follow similar models like Fab India and Mother Earth and it would good to study them while Francois gave them advice on how they could structure/frame the Prana story.

The third team to go up was Kamal Kisan. The founder of Kamal Kisan, Devi Murthy was also present. Francois asked them why they had selected one particular process as an investor might ask them the logic behind that. Devi answered that she had selected rice planting as they were aiming at finding a heavily labour dependant farm process since availability of labour is a concern, therefore, this gap would give her venture an edge.

The next team to go up was ‘Dream Revolution’. Soon after their presentation, Girish asked them to explain their process a little more in detail. He also explained to them that in theory their idea might work, but when it comes to practically implementing it, they might re look at various aspects of the idea. He told them that there is a technology aspect as well as an on ground aspect that they will need to look at. Francois told the team that following the ‘pen-pal’ system might not be a good idea as the old pen pal system is gone, people are taking to online social networking instead, so why not create a ‘pad-pal’ using tablets and phones.

The final team to present was team ‘Learn by doing’. Nitin from the team answered questions after the presentation that were put forth by the Mentors. They really liked his idea and Francois advised him to carefully look through and identify the kind of schools, students and other stakeholders that they plan to engage with.

Essentially, there were a few gaps in all the various ideas that were addressed. Some of them included, creating a solid revenue model, streamlining the business process, identifying the right kind of partners etc.

Mr. Warrier even extended his support to the team behind Thirsties and Prana and said that he would be glad to connect them to local partners/enablers to help them implement their ideas.

Over the weekend, Jordan Kapowitz, a friend and supporter of DREAM:IN visited us in Bangalore and worked on a film for the DREAM:IN Portal. This film was screened at the session and everyone really appreciated it. It will be live on very soon.

We had a surprise planned for our very own Mallikarjuna Swamy, an integral part of Idiom and DREAM:IN and the head of the DREAM:IN Tumkur project. It was his birthday a couple of days earlier and the DREAM:IN Team had him cut a birthday cake along with fellow October birthday babies (Mr. Warrier and Hansa).

Over the past month a group of young design students from Srishti school of Art, Design and had been undertaking a course in branding at Idiom. As a part of this course, they were given the IDEX projects to brand and design collaterals for. Most of these students had never presented before such a big audience ever before, they were a little shy initially, but after warm encouragement from the audience, they really got in to the act. Each team presented 3 or more variations for the brands that they had designed and the feedback from the audience was unanimous.


The United Nations had defined poverty as those living on $1 or less a day. However, we at the dream revolution believe that poverty is deeper then a lack of resources; perhaps more importantly it is also a lack of access, opportunity and control of your environment and future. The system of poverty has inhibited disadvantaged youth from being able to realize and visualize their potential and ultimately their dreams.

The dream revolution believes that dreaming is a right that each individual is entitled to have. Our experience in India working with disadvantaged youth has shown us that poverty has left many without an answer to a simple question, what is your dream? Therefore, we are empowering youths to revolutionize their system and take back their dreams!

The Dream Revolution will be a dream incubator by providing the forum, tools and support for dreams to turn into reality and achievable solutions; we believe that the dreamer will be the one to find their own reality, one that they chose and control. It begins with the individual dream (Or the “Dream Rebel” as we have nicknamed them) realizing their potential and abilities and then moves on to collective action either at the school or community level (We call these Dream Teams). By creating supported networks of individual, schools and communities we are enabling youth to take control of their environment, communities and futures.

The online global platform will provide the foundation for individuals, schools, communities and perhaps the world to connect, share, realize and visualize their futures. It will also enable peertopeer/ schooltoschool mentorship and support, as well as begin the needed dialogue to turndreams into action. It will also be the avenue for funders and fundees to connect. Funders will be able to sponsor dreams directly and Dream Teams will be able to fundraise directly from their page for their cause. We will create a sustainable model that is focused on funneling funds to those who need the support, similar to platforms such as Kiva and Global Giving

Kamal Kissan

Kamal Kisan* (This is an actual SE that Fellows on working with on Business Development) Kamal Kisan designs, manufactures, and services a series of simple farm equipment specifically targeted for small farmers in order to: reduce labor dependence; reduce farming production costs; and reduce dependency on fuel. Our technology is simple, adaptable, and affordable and will be marketed through service centers in rural communities where farmers can subscribe to our services at a reasonable price point.


**One of the Fellows is running his own education SE. The team has developed their project as an extension of the work his SE is doing and they are planning to pursue their project seriously.

Mission Statement

To foster research & innovation by imparting experiential education to school students.

Value Proposition

We want to provide the 1st mobile maker space in India, in which students not only do hands- on experiments, but also engage in research, making and tinkering to solve real world problems and improve existing products.

Key services and timelines

Oct Feb: It will be our awareness campaign on a moving lab showing demo and conducting workshop of 3D printer. We will also have a weekend exhibition for parents. Starting from March we will be providing the following services

1. Makerspace : Afterschool space where students can work on real world problems, we are making the curriculum and content
2. Smart class : Animations, Check these animations developed by my team. We have made around 910 interactive animations. We would be able to cover it by Dec.
3. Maker’s magazine describing DIY activities

A social venture that takes easytolearn, marketable skills to high potential villages in India to create livelihood and business opportunities. The venture proposes to empower and skill build village populations between 200500 with a soap manufacturing unit that at reasonable capacity will generate enough revenue to feed further livelihood opportunities in the same village.

Our venture will provide (a) setup and logistical support, (2) research and skill building support, (3) financial and supply chain mechanisms, (4) product development and marketing support with a set minimum income to villagers engaged in the business. Profits from the sale of goods will be distributed to villagers and cover setup costs.

Thus more livelihood opportunities may be pursued. PRANA brings its marketing and supply chain expertise along with research capabilities in identifying potential villages and converts this into to a high impact, high value livelihood creation platform.


A sustainable model where every bottle of water purchased in th USA, the equivalent amount of water will be distributed to someone without access to drinking water. In the USA 1500 plastic bottles of water are consumed every second. People have drinkable tap water anda ttached water filters, but they continue to purchase bottles of water by the case. Americans wastefully purchase bottles of water every day, while people around the world still don’t have access to clean drinking water.

We want to use the TOM’s business model, where for every bottle of water purchased in the USA, the equivalent amount of water will be distributed to someone without access to clean drinking water. We also understand the environmental impacts of plastic water bottles, so we would intend to create a biodegradable water bottle (or partner with a company called redleaf) so that we are a sustainable business without having a negative impact on the environment.

Planning your financials
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As an entrepreneur it is important to plan your financials so that one can have some sort of a reality check in the planning stage itself.
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